Consumer Behavior

5. How often do you come to Sanduo commercial district?

□Seldom

□Frequently (more than once a week)

□Once a week

□Once half a month

□Once a month

□Other:___________________

 

7. How much time do you stay in Sanduo commercial district?

□Under 1 hour

□1 – 2 hours

□3 – 4 hours

□4 – 5 hours

□Over 5 hours

 

I think there is a  correlationship between question 5 and 7, because if the consumer stay in the commercial district much more hours, it may means that he/she loves shopping in this commercial district, so this person may often comes to this commercial district.

 

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Demographic

7. What is your current income?

□Under NT$20,000

□NT$20,000 - 29,999

□NT$30,000 - 39,999

□NT$40,000 - 49,999

□Over NT$50,000

 

Consumer Behavior

8. How much dollars do you consume in this Sanduo commercial district?

□None

□NT$1 - 1,000

□NT$1,001 - 2,000

□NT$2,001 - 3,000

□NT$3,001 - 4,000

□NT$4,001 - 5,000

□NT$5,001 - 6,000

□Over NT$6,000

 

I also think there may be a  correlationship between these two questions, because the level of income may reflect that this consumer has enough budget to shop in the commercial district.

 

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Consumer Behavior

5. How often do you come to Sanduo commercial district?

□Seldom

□Frequently (more than once a week)

□Once a week

□Once half a month

□Once a month

□Other:___________________

 

6. Which period of time do you usually shop?

□Daytime of Monday to Friday

□Daytime of weekend or vacation

□Evening of Monday to Friday

□Evening of weekend or vacation

□Random

 

I think if the consumer is busy on his/her job, he/she may come to the commercial district on weekends, and some people love to go out at night, some people love to go out at daytime. This is depending on his/her consumer behavior. If the consumer would love to recome to this commercial district, he/she may chose the same period time for next time.

 

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Consumer behavior

1. What is your main stimulus for coming to this Sanduo Commercial District? (multiple choice)

□Shopping and consumption

□Accompany others consumption

□Window-shopping

□Dining

□See a movie

□Other:___________________

 

2. Whom are you accompany with when you come to this Sanduo Commercial District? (multiple choice)

□Friends

□Family

□Partner

□Alone

 

If the consumer shop in the commercial district with his/her friends, this consumer may do consumption. But if this consumer shop in the commercial district by himself/herself. This consumer may just window-shopping. A company or not may cause the effect of the consumers' stimulus.

An other situation is ... In general, men usually just accompany with others consumption or widow-shopping if his girfriend/wife want to shop in the commercial district. Seldom situation would be a man shopping alone in the commercial district. Men are not like women have so much passion about shopping.

 

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Demographic

3. What is your age?

□19 and under

□20 - 29

□30 - 39

□40 - 49

□50 - 59

□60 or older

 

6. What is your occupation?

□Agriculture

□Manufacturing

□Business

□Service

□Military

□Government

□Teacher

□Health Care

□Arts/Entertainment

□Student

□Housewife

□Other:___________________

 

7. What is your current income?

□Under NT$20,000

□NT$20,000 - 29,999

□NT$30,000 - 39,999

□NT$40,000 - 49,999

□Over NT$50,000

 

If the consumer is a student, he/she does not have the ability to earn money,  theis group of student consumer may check the mark in "19 and under" or "20 - 29."

If the consumer is a worker, he/she may had already in the middle-aged.