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Scanning References

Page history last edited by Jenny Chang 11 years, 7 months ago

Introduction Section:


Commercial District:


Consumer Behavior:




1. Kollat, and Blackwell (1969) urged that both individual and situational factors must be considered in order to explain consumer choices.


2. Using multidimensional scaling Green and Rao (1972) found that consumer perceptions of and preferences for various bread and pastry items changed markedly over differing meal and menu situations.



Source: Multiple Groups Confirmatory Factor Analysis of Exploratory Consumer Buying Behavior in Athletic Footwear Inventory


Author: Li-Wen HsiehShih-Chieh YangMei-Yen ChenI-Wu Tung

Public Date: 2010/10/1


1. Holbrook and Hirschman (1982) suggested that the understanding of environmental and consumer inputs is necessary to understand the consumer information processing system. (p47)


2. Baumgartner and Steenkamp (1996) provided a two-factor conceptualization of exploratory consumer buying behavior in which exploratory acquisition of athletic footwear is distinguished from exploratory information seeking. (p49) 


3. However, Engel et al. (1995) pointed out that gender is an important segmentation variable in the consumer behavior and the business marketing strategies.(p51)


4. Mullian et al. (2000) also mentioned that the information sources of consumer decision-making are a process rather than a prescriptive formula (p52)



Source: Consumer behaviour in respect of milk in the Netherlands



Public Date: 1986, Mouton Publishers, Amsterdam


About consumer behavior:

1. Beldo (1966) demonstrated the value of consumer evaluation criteria with regard to milk for market segmentation.(p2)


2. Ackerman et al. (1981) analysed aspects of consumer behaviour with regard to milk consumption in Belgium.(p2) 




Theoretical Framework Section

About the EKB model:

1. Various models for integrated analyses of consumer behaviour have been developed in marketing theory. Well known are those developed by Nicosia (1966), Howard and Sheth (1969),Engel and Blackwell (1982), and Bettman (1979).(p3)


2. Our model follows the framework of the so-called EKB-model, originally developed by Engel, Kollat and Blackwell (Engel and Blackwell, 1982).


3. The integrated model of consumer behaviour of Engel, Kollat and Blackwell

(EKB model) is discussed in detail.(p3)



Source: Understanding Consumer Purchase Behavior in the Japanese Personal Grooming Sector


Author: SueLin, Caroline

Public Date: 2010


1. The Engel, Kollat and Blackwell model describes consumers’ decision process and how decisions are made when choosing among a list of alternatives available.(p1)

2. The model builds on the field of consumer psychology theories and models such as those developed by Howard (1963) and Nicosia (1966)(p1)

3. Engel, et.al(1978) also goes on to extend the scope of lifestyle as a pattern(p2)

4. Engel, et al. (1978)classified the information sources into three categories: impersonal, marketer and personal.(p2)


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