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Theoretical Framework

Page history last edited by Jenny Chang 11 years, 9 months ago

Theoretical Framework : Definition of Consumer Behavior

 

 

Book Name: Consumer Behavior

Author: James F. Engel,  Roger D. Blackwell,  Paul W. Miniard

 

First publish year: 1990

seventh edition

 

Page 4

Title: What's Consumer Behavior All About

 

paragraph 3 and line 2 :

"We define consumer behavior as those activities directly involved in obtaining, consuming, and disposing of products and services, including the decision processes that precede and follow these actions"

 


 

Book Name: Consumer Behavior : An Applied Approach

Author: Nessim Hanna,  Richard Wozniak

 

Publication Date: March 21, 2000

one edition

 

Page 2

Title: What is Consumer Behavior?

 

line 10~13 :

"consumer behavior is a subset of a larger set of activities consisting of all human behavior. It includes everything that occurs as prospective customers for products and services become actualcustomers."

line 16 :

"More specifically, the study of consumer behavior investigates the way individuals choose, purchase, use, and dispose of goods and services in order to satisfy personal or household needs."

 


 

Book Name: Consumer Behavior and Managerial Decision Making

Author: Frank R. Kardes

 

publish year: 1999

 

Page 5

Title: What is Consumer Behavior?

 

paragraph 3 and line 2 :

"Consumer behavior is the study of human response to products, service, and the marketing of products and services."

 


 

Book Name: Consumer Behavior : Buying, Having, and Being

Author: Michael R. Solomon

 

 

Publish Date: September 30, 2003

sixth edition

 

Page 7

Title: What is Consumer Behavior?

 

line 1 :

"The field of consumer behavior covers a lot of ground : It is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires."

 


 

Book Name: Consumer Behavior: Concepts and Applications

Author: David L. Loudon, Albert J. Della Bitta

 

 

Publication Date: December 1992

sixth sub edition

 

Title: Defining Consumer Behavior

 

...consumer behavior may defined as :

"...the decision process and physical activity individuals engage in when evaluating, acquiring, using, or disposing of goods and services"

 


 

Book Name: Customer Behavior : Customer Behavior and Beyond

Author: Jagdish N. Sheth,  Banwari Mittal,  Bruce I. Newman

 

 

Publish Date: July 1, 1998

 

Page 5

Title: What is Customer Behavior?

 

line 1 :

"We define customer behavior as the mental and physical activities undertaken by household and business customers that result in decision and actions to pay for, purchase, and use products and services."

 


 

Book Name: Consumer Behavior 

Author: Wayne D. Hoyer,  Deborah J. Maclnnis

 

 

Publish Date: Dec 23, 2008

fifth edition

 

Title: Defining Consumer Behavior

 

"consumer behavior reflects the totality of consumers' decision with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units {over time.}"

 


 

Book Name: Consumer Behavior For Dummies

Author: Laura Lake

 

 

Publish Date: May 11, 2009

 

Title: What is Consumer Behavior, and Why Is it Important?

 

"consumer behavior represents the study of individuals and the activities that take place to satisfy their realized needs. That satisfaction comes from the processes used in selecting, securing, and using products or services when the benefits received from those processes meet or exceed consumers' expections. In other words, when an individual realizes that he has a need, psychological process starts the consumer decision process."

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