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Theoretical Framework

Page history last edited by Jenny Chang 11 years, 9 months ago

Theoretical Framework : Definition of Consumer Behavior



Book Name: Consumer Behavior

Author: James F. Engel,  Roger D. Blackwell,  Paul W. Miniard


First publish year: 1990

seventh edition


Page 4

Title: What's Consumer Behavior All About


paragraph 3 and line 2 :

"We define consumer behavior as those activities directly involved in obtaining, consuming, and disposing of products and services, including the decision processes that precede and follow these actions"



Book Name: Consumer Behavior : An Applied Approach

Author: Nessim Hanna,  Richard Wozniak


Publication Date: March 21, 2000

one edition


Page 2

Title: What is Consumer Behavior?


line 10~13 :

"consumer behavior is a subset of a larger set of activities consisting of all human behavior. It includes everything that occurs as prospective customers for products and services become actualcustomers."

line 16 :

"More specifically, the study of consumer behavior investigates the way individuals choose, purchase, use, and dispose of goods and services in order to satisfy personal or household needs."



Book Name: Consumer Behavior and Managerial Decision Making

Author: Frank R. Kardes


publish year: 1999


Page 5

Title: What is Consumer Behavior?


paragraph 3 and line 2 :

"Consumer behavior is the study of human response to products, service, and the marketing of products and services."



Book Name: Consumer Behavior : Buying, Having, and Being

Author: Michael R. Solomon



Publish Date: September 30, 2003

sixth edition


Page 7

Title: What is Consumer Behavior?


line 1 :

"The field of consumer behavior covers a lot of ground : It is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires."



Book Name: Consumer Behavior: Concepts and Applications

Author: David L. Loudon, Albert J. Della Bitta



Publication Date: December 1992

sixth sub edition


Title: Defining Consumer Behavior


...consumer behavior may defined as :

"...the decision process and physical activity individuals engage in when evaluating, acquiring, using, or disposing of goods and services"



Book Name: Customer Behavior : Customer Behavior and Beyond

Author: Jagdish N. Sheth,  Banwari Mittal,  Bruce I. Newman



Publish Date: July 1, 1998


Page 5

Title: What is Customer Behavior?


line 1 :

"We define customer behavior as the mental and physical activities undertaken by household and business customers that result in decision and actions to pay for, purchase, and use products and services."



Book Name: Consumer Behavior 

Author: Wayne D. Hoyer,  Deborah J. Maclnnis



Publish Date: Dec 23, 2008

fifth edition


Title: Defining Consumer Behavior


"consumer behavior reflects the totality of consumers' decision with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units {over time.}"



Book Name: Consumer Behavior For Dummies

Author: Laura Lake



Publish Date: May 11, 2009


Title: What is Consumer Behavior, and Why Is it Important?


"consumer behavior represents the study of individuals and the activities that take place to satisfy their realized needs. That satisfaction comes from the processes used in selecting, securing, and using products or services when the benefits received from those processes meet or exceed consumers' expections. In other words, when an individual realizes that he has a need, psychological process starts the consumer decision process."

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