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After graduating from the senior high school, I left my hometown and lived in Kaohsiung. One day, my classmates wanted to go shopping and this is my first time went to Shinkuchan commercial district. I remembered that I was shocked by here was crowded with so many people, there were a lot of clothes stores, shoes stores and food vendors for me to walk around. Afterword, I crossed the road, there was another shopping street! I was impressed by this large commercial district. It was very convenient and fashionable.

What was more, at one day, I accompanied my friend went to Shin Kong Mitukoshi Department Store and saw the movie in the Far Eastern Department Store. Then we went to see the famous landmark in Kaohsiung - Tuntex Sky Tower. I found that these areas were covered by Sando commercial district. It was another large commercial district in Kaohsiung.

After realizing both Shinkuchan and Sanduo were Kaoshiung main commercial districts. Then I began to curios for these two commercial districts. I can not help guess:

What are the demographic profile of Shinkuchan and Sanduo Commercial District?

What are the differences of the consumer behavior between these two commercial districts?

Which one was the preference for Kaohsiung people?

What the consumer preferences between Shinkuchan and Sanduo Commercial District?

I have great interests on these two commercial districts, so I wanted to analyze and compare these two popular and large commercial districts and focused on consumers' behavior, attitude and preference.