• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!



Page history last edited by Jenny Chang 11 years, 8 months ago



Here is Jenny's research writing space


class: UE4A


student nubmer:1098200009



Kaohsiung Commercial District Shinkuchan and Sanduo's Consumers : A comparative analysis of Consumers' Behavior, Attitude and Preference


Research motivation:


After graduating from the senior high school, I left my hometown and lived in Kaohsiung. One day, my classmates wanted to go shopping and this is my first time went to Shinkuchan commercial district. I remembered that I was shocked by here was crowded with so many people, there were a lot of clothes stores, shoes stores and food vendors for me to walk around. Afterword, I crossed the road, there was another shopping street! I was impressed by this large commercial district. It was very convenient and fashionable.


What was more, at one day, I accompanied my friend went to Shin Kong Mitukoshi Department Store and saw the movie in the Far Eastern Department Store. Then we went to see the famous landmark in Kaohsiung - Tuntex Sky Tower. I found that these areas were covered by Sando commercial district. It was another large commercial district in Kaohsiung.

After realizing both Shinkuchan and Sanduo were Kaoshiung main commercial districts. Then I began to curios for these two commercial districts. I can not help guess:

What are the demographic profile of Shinkuchan and Sanduo Commercial District?

What are the differences of the consumer behavior between these two commercial districts?

Which one was the preference for Kaohsiung people?

What the consumer preferences between Shinkuchan and Sanduo Commercial District?


I have great interests on these two commercial districts, so I wanted to analyze and compare these two popular and large commercial districts and focused on consumers' behavior, attitude and preference.

Comments (7)

Aiden Yeh said

at 10:52 am on Sep 21, 2012

Jenny, this is a great start. Can you create another page for your chosen topic, and another page for your research questions? Thanks.

Vivian said

at 5:31 pm on Sep 25, 2012

Hi Jenny^^ thank you~

Aiden Yeh said

at 9:14 pm on Oct 2, 2012

Hi Jenny, I see that you've changed your topic: A Comaprative Analysis on the Consumer Behavior of Kaohsiung Commercial District Shinkuchan and Sanduo

Places do not have 'consumer behavior'- people do. I see what you mean but the topic or the way it's put above needs to be revised

Jenny Chang said

at 11:11 am on Oct 3, 2012

OK! I got it !Thanks for correcting my topic :)

Aiden Yeh said

at 10:32 am on Oct 5, 2012

Hi Jenny, are you assuming that the consumers who go to both places have the same demographic profile?

Jenny Chang said

at 11:03 am on Oct 5, 2012

Because I have not done yet those questionnaires to these two places, I guess that their target consumer group are different. There must be some group prefer to one of them. For example, in general, I stand for the student consumer, if I want to go shopping, I would go to the Shinkuchan commercial district. But Sanduo have a lot of department stores, their target consumer group maybe is white-collar workers who can burden more expensive costs. On the other hand, compare with Shinkuchan maybe less students prfer to Sanduo.

Aiden Yeh said

at 4:20 pm on Jun 11, 2013

You don't have permission to comment on this page.